Beyond PR

In early December, I started asking folks on my social networks what new goals they were setting for themselves – and their PR departments – in 2012.  The mix of answers was interesting – and illuminating.  Here are some of the standouts:

Developing personal networks: Several responders noted plans to participate in more online groups, social networks and real-life events in the coming year, in order to build their personal, professional networks, and their individual standings as industry experts.

  • If building your professional network is one of your goals, in addition to LinkedIn and Twitter, consider joining Profnet Connect.  This free community is geared toward PR and media pros, and boasts tens of thousands of members. In addition to connecting with peers, you can build a free search-engine friendly profile, and share your content via blog posts.  Did we mention it’s free?

Media relations:  There’s no doubt…

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