Beyond PR

Most PR professionals have had the boss (or client) that wants to see their story on featured on big name day time talk shows.  There’s no question that mass media is still very effective, and here at MultiVu we hear these requests all the time, whether for air time on TV, national radio or the via the top 100 blogs for a particular segment.  This is always tricky, especially when dealing with a boss (or client) that is convinced their news is the most important of the day, and is convinced that teams from The Today Show or Oprah are lining up to interview him or her. Unfortunately, as most PR pros know, daytime TV only offers a finite number of interview opportunities, from Good Morning America to 20/20 and topics have to be relevant to each show’s format, and also of interest to their specific audience.  Herein is the…

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