Integrating Social Media into the Daily Practice of PR When you ask PR pros about social media, you’re bound to get a broad range of responses.  Some have embraced the social layer, and have incorporated social media fully into their daily workflows.  Others are curious, aware of the opportunities and developing their own plans. And a healthy number of skeptics remain, questioning the value of social word-of-mouth versus journalism, and the credentials of the new crop of social media consultants one … Read More

via Beyond PR