I've been spending a lot of time lately thinking about the messages produced to support PR campaigns, and what can be done to make them work harder for us.  Along the way, I've looked into the changes in how content is consumed, how people process and retain information and what the underlying economics of the news business mean for PR pros.  I've synthesized some thoughts around making messages "stick" with audiences in a little video today. [yo … Read More

via Beyond PR